Press Releases
These 20 gram protein energy bars are ideal before
or after a workout, even as a meal replacement
(Los Angeles, CA – February 25, 2008) – We put maximum effort into everything we do – from work to family to exercise – so we deserve the same from our nutrition choices. Over the last 10 years, Promax® Bars have established themselves as the best-tasting high protein energy bars on the market. They contain an impressive 20 grams of protein, and are available in a variety of deliciously rich flavors. Promax is the #1 Selling energy bar at many major grocery, drugstore, and fitness chains nationwide (www.promaxnutrition.net).
In addition, Promax Bars are the first great-tasting protein bar to win over consumers at gyms and fitness chains, not just through mass market outlets. As people squeeze more activity into their lives, there is less time for meals. Consequently, consumers are increasingly looking for nutrition alternatives, and Promax Bars present one prime solution. Grabbing a Promax Bar — on the way out of the gym, while rushing to the office, or when picking up the kids for carpool — allows consumers to get more done during the day.
Containing approximately 280 calories, the 75-gram Promax Bar contains several high quality protein sources, including whey and casein protein. The carbohydrates are specifically designed to provide both immediate and sustained energy. Plus, the antioxidant Vitamins A, C, and E offer what your body needs for protection and defense.
From their introduction, Promax Bars were taste test winners. They are perfect for snacks, as a meal replacement, and as a pre or post-workout protein source. Promax Bars are available in:
- Black Forest Cake – rich, decadent chocolate cake flavor layered with cherry filling
- Chocolate Mint – chocolate surrounding cool, refreshing mint
- Chocolate Peanut Crunch – rich milk chocolate and crunchy roasted peanuts
- Cookies n’ Cream – tasty bits of chocolate cookies smothered in a moist yogurt coating
- Double Fudge Brownie – mouth-watering layers of double-rich chocolate fudge
- Honey Peanut – fresh-roasted peanuts and golden honey, all wrapped in a creamy yogurt coating
- Nutty Butter Crisp – crispy, peanut-buttery goodness laced with chocolate
- Lemon Bar – tangy-sweet lemony refreshment
- Chocolate Chip Cookie – delectable chocolaty cookie goodness
Promax Triple Layer Bars are available in:
- Caramel Peanut – chunky peanut butter center blanketed by delicious caramel and surrounded by mouth-watering milk chocolate.
- Coconut Caramel – shredded coconut core under layers of delicious caramel and enveloped by rich dark chocolate
“I’ve been a fitness trainer for over a decade and one of the biggest complaints I get about diet and nutrition is that my clients can’t find an energy bar they like,” states Sonya Roosendahl, a Beverly Hills celebrity trainer. “My personal favorite is the Promax Bar, and when I recommend it, the response is resoundingly positive. My clients can’t believe how decadent the flavors taste, yet Promax Bars are low-fat and high protein.”
The Promax Bar brand exemplifies the strong heritage of Promax Nutrition™ in making indulgent, dessert-quality products packed with protein and other nutrients. Consumers had long been searching for a tasty protein bar and Promax Nutrition filled that need. The small, but powerful company has been developing innovative nutrition and health solutions since 1996, and, last year, expanded into delicious, high protein, ready-to-drink shakes. It also launched a line of convenient, taste-free, powdered nutritional supplements that mix into most beverages. Promax products are a staple at many gyms and fitness centers around the country.
Promax Nutrition recently developed new Promax 70 Calorie Bars, the first high-protein, all-natural “snack-size” energy bar. It’s ideal when you’re hungry but don’t want to spoil your lunch or dinner, when you’re dieting (only 1 Weight Watchers® point), or when you’re looking for healthy snacks for the kids. Luscious and chocolaty, each Promax 70 Calorie flavor delivers 5 grams of quality protein.
“We are committed to continuing to develop and offer unique, convenient and portable nutritional products that help active consumers achieve their goal of a healthy and fit lifestyle,” states David Weinberg, Promax Vice President of Marketing.
For more information on Promax Bars, or to obtain samples or photography, please contact Megan Brown at (323) 650-2201 or at lya@lightyearsahead.com
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