Press Releases
Top Trainers & Nutrition Experts recommend this bar as a smart meal replacement
(Los Angeles, CA - July 18, 2008) - If you Google “diet,” you will be deluged with websites telling you that the best way to lose weight or maintain your weight is to eat five to six small meals a day. However, with a busy life, it’s often impossible to find the time for meals. Sometimes “fast food” — in the form of a really nutritious energy bar — can be the best option. That’s especially true when the bar recommended is one of the top picks by many top trainers and nutrition experts. For over a decade, PROMAX® BARS have been their choice.
“My nutrition plans center around small meals spaced out during the day,” states Sonya Roosendahl, a Beverly Hills celebrity trainer. “A Promax Bar is an ideal alternative to one of those meals when you’re on the run. My clients can’t believe how decadent the flavors taste, yet Promax Bars are low-fat and high protein.”
As people squeeze more activity into their lives, there is clearly less time for meals. Consequently, consumers are increasingly looking for nutrition alternatives, and Promax Bars present one prime solution. Grabbing a Promax Bar — on the way out of the gym, while rushing to the office, or when picking up the kids for carpool — allows consumers to get more done during the day - and they know they’re still getting good nutrition.
At a size that’s 50% larger than most energy bars, Promax Bars contain an impressive 20 grams of high quality protein - that help satisfy you and make this bar a potential meal and not just a snack. Promax Bars also contain essential carbohydrates for energy, plus vitamins, minerals, and antioxidants. Best of all, Promax Bars are known for their great taste, which is why Promax is and has been the #1 selling energy bar at many major grocery, drugstore, and fitness chains nationwide (www.promaxnutrition.net).
From their introduction, Promax Bars were taste test winners. They are perfect as a meal replacement, a snack, or as a pre or post-workout protein source. Promax Bars are available in 9 delicious flavors:
- Black Forest Cake - rich, decadent chocolate cake flavor layered with cherry filling
- Chocolate Mint - chocolate surrounding cool, refreshing mint
- Chocolate Peanut Crunch - rich milk chocolate and crunchy roasted peanuts
- Cookies n’ Cream - tasty bits of chocolate cookies smothered in a moist yogurt coating (a favorite of “Dancing with the Stars’” Samantha Harris!)
- Double Fudge Brownie - mouth-watering layers of double-rich chocolate fudge
- Honey Peanut - fresh-roasted peanuts and golden honey, all wrapped in a creamy yogurt coating
- Nutty Butter Crisp - crispy, peanut-buttery goodness laced with chocolate
- Lemon Bar - tangy-sweet lemony refreshment
- Chocolate Chip Cookie - delectable chocolaty cookie goodness
Promax Triple Layer Bars are available in 2 flavors:
- Caramel Peanut - chunky peanut butter center blanketed by delicious caramel and surrounded by mouth-watering milk chocolate.
- Coconut Caramel - shredded coconut core under layers of delicious caramel and enveloped by rich dark chocolate
Promax NutritionTM has also addressed new consumer concerns about High Fructose Corn Syrup (HFCS), by removing the ingredient from its top 3 selling Promax Bars. By using ingredients like crystalline fructose and other sweeteners, the re-formulation doesn’t sacrifice great taste and rich texture. The new Non-HFCS Promax Bars are available in Promax’s Cookies ‘n Cream, Double Fudge Brownie, and Chocolate Peanut Crunch bars.
The Promax Bar brand exemplifies the strong heritage of Promax Nutrition in making indulgent, dessert-quality products packed with protein and other nutrients. Consumers had long been searching for a tasty protein bar and Promax Nutrition filled that need. The small, but powerful company has been developing innovative nutrition and health solutions since 1996, and, last year, expanded into delicious, high protein, ready-to-drink shakes. It also launched a line of convenient, taste-free, powdered nutritional supplements that mix into most beverages. Promax products are a staple at many gyms and fitness centers around the country.
Promax Nutrition recently developed new Promax 70 Calorie Bars, the first high-protein, all-natural “snack-size” energy bar. At just 70 calories per bar, these bars are ideal when you’re hungry but don’t want to spoil your lunch or dinner, when you’re dieting (only 2 Weight Watchers® points), or when you’re looking for healthy snacks for the kids. Luscious and chocolaty, each Promax 70 Calorie flavor delivers 5 grams of quality protein.
“We are committed to continuing to develop and offer unique, convenient and portable nutritional products that help active consumers achieve their goal of a healthy and fit lifestyle,” states David Weinberg, Promax Vice President of Marketing.
For more information on Promax Bars, or to obtain samples or photography, please contact Megan Brown at (323) 650-2201 or at lya@lightyearsahead.com
