Press Releases
Forward-thinking company taps into the culinary inspiration of one mom on a mission for “purposeful eating”
(Los Angeles, CA – July 18, 2008) – PURE OF HOLLAND® (www.thepurebar.com), makers of the “next generation” of fruit and nut food bars, has developed a partnership with PROMAX NUTRITIONTM to co-market its Pure BarTM brand. Unlike earlier generations of fruit and nut bars, Pure Bars are certified organic, raw, vegan, unprocessed, and gluten/dairy/soy free. They provide 1 ½ servings of fruit, and contain significant amounts of naturally occurring Omega 3’s, fiber, and protein. Most importantly, they’re delicious! Developed by Veronica Bosgraaf, a mom and former guidance counselor and biology teacher in Holland, Michigan, Pure Bars have skyrocketed since their launch 3 years ago. They are already carried in many Whole Food Markets, natural food stores, and grocery chains like Meijer, Raley’s, and HEB.
Bosgraaf will continue on as founder and head of the Pure Bar brand, leading the effort to educate consumers on “purposeful eating” – conscious nutritional choices people can make that are good for their body and the environment. Bosgraaf created Pure Bar when her 6-year-old daughter decided to become a vegetarian. Bosgraaf’s daughter wouldn’t compromise on taste, and Bosgraaf wouldn’t compromise on nutrition – based on her years as a school guidance counselor observing the connection between good nutrition and a child’s ability to learn. Thus, the Pure Bar recipe is the perfect combination of great taste and great nutrition.
“I had the opportunity to create a super food that would meet so many nutritional needs,” states Bosgraaf. “Since I developed Pure Bar for my children, I wasn’t about to compromise on either health or taste! Interestingly, my kids started sharing Pure Bars with other kids, they shared it with their parents, and before I knew it, retailers started calling me asking for my bars.”
Pure Bar is positioned to grow exponentially, supported by the resources of Promax Nutrition — makers of the #1 selling Promax? Energy Bar. Promax will provide Bosgraaf with the necessary tools and resources to create awareness of the Pure Bar and “purposeful eating”. Today, many consumers are choosing simpler. less processed foods which contain specific health benefits– including organic products. Pure Bar exemplifies this consumer movement.
Though separate brands, Pure and Promax share the common desire to develop products for the “active consumer looking to maintain a healthy and fit lifestyle.” Promax enthusiastically embraced this partnership based on the company’s commitment to the natural food consumer.
“Bringing Pure Bar into the Promax family is a natural fit, because it reflects our mission of providing consumers with healthy, nutritious, and decidedly delicious products,” states Tim Welch, President of Promax Nutrition. “Veronica Bosgraaf and her Pure Bar brand embody the essence of what Promax consistently tries to achieve.”
Promax has had considerable success in marketing innovative products. The Promax Bar brand has the #1 SKU, amid the hundreds of energy bars it competes with, in many leading grocery, drug, and fitness chains across the country.
Pure of Holland (www.thepurebar.com) is located at 301 Douglas Ave, Holland, Michigan 49424. The phone number for Pure Bar is (888) 568 PURE. Promax Nutrition (promaxstaging.cukerdesign.com) is located at 100 Bayview Circle #505, Newport Beach, CA 92660. The phone number for Promax is (949) 502-4840.
For more information, please contact Megan Brown at (323) 650-2201 or at megan@lightyearsahead.com.