Company Backgrounder
A pioneer in the fitness nutrition business, Promax Nutrition™ has been developing convenient, nutritious, high performance products for over ten years. The company’s Promax® Bar was one of the first great tasting, high protein energy bars — containing an impressive 20 grams of protein. It continues to be a top selling energy bar at many major grocery, drugstore, and fitness chains nationwide.
In 2006, the company was purchased by Marwit Capital, a well respected private equity firm. Marwit’s goal was to add resources and develop new products in order to expand the Promax brand as well as broaden its national distribution.
Later that year, Promax introduced Promax 70 Calorie Bars. The first “true snack size” energy bar, Promax 70 Calorie Bars give consumers a new option for something sweet to tide them over until lunch or dinner – at a much lower calorie count and size versus most energy bars on the market. The Promax 70 Calorie Bar is available in a variety of chocolate-rich flavors, like Cookies ‘n Cream, Double Fudge, and Nutty Butter Crisp.
In 2010, Promax introduced two new great tasting bars, Rocky Road and German Chocolate Cake, which continue the Promax tradition of providing great tasting bars with a strong nutritional profile. The Rocky Road bar has a great new texture with almond pieces and mini marshmallows.
Promax Nutrition continues to expand its nationwide distribution and provide aggressive marketing support. With dynamic and attention-grabbing radio, interactive, public relations, and event sampling campaigns, Promax is a major force in the nutrition business — setting trends with forward-thinking and innovative products that improve how we take care of ourselves.