Raising the bar: letting you know which bar to eat and when

Promax Protein Bars

It’s that time of the week again. You’re going grocery shopping and you’re making your list. When it comes to writing down what you’ll need to fuel your workouts, you know you’ll need a protein bar but you’re not sure what kind to choose based on the new type of workout you’ve picked.

In the past, we’ve gone over the right and wrong ways to use our protein bars, but now we want to talk about that a little more in depth and talk about the best workouts to pair your bar with. You wouldn’t wear a hiking shoe on a long run, and similarly, you should pair your bar with your workout accordingly. Here’s when to use each bar:


Features: 20 g of protein and a 2-to-1 carb to protein ratio.

Ah yes, our Original. When you see this bar, it’s important to think about its most important deliverables: energy and recovery. And that’s exactly when to use it.

It’s the morning and you’re on your way to the gym but realized this morning that you were out of your go-to breakfast food (eggs, say, or maybe you were missing the milk for your cereal). You don’t want to go into a workout without something fueling your body. This is when it’s great to grab an Original bar on the way out the door.

Or maybe, you made it to the gym in time for your late afternoon spin class and your favorite instructor is riding today. Score. Except for the fact that you have to get back to the office after and won’t be able to grab dinner until after your evening meeting and you need something to keep your body moving after you dismount the bike. On your way back to the office, grab an Original bar.

Whenever you need a boost of energy before a workout, or some nutrition to aid in recovery after, grab an Original bar.


Features: 18 g of protein, a high amount of fiber, and less than 10 g of sugar.

Ever feel like your energy is lagging and you really need to boost your blood sugar? Even though it says “lower sugar,” this is the perfect bar to use to keep your blood sugar in check between meals.

Let’s say you had a good hearty breakfast this morning. But since then you’ve been running yourself ragged to get from one meeting to another. You’re looking forward to your post-workout running group meet up but you don’t even know if you’ll be able to survive a sit-down afternoon meeting at this point—you’re fading fast. Use an LS bar to keep yourself going until you can refuel with something more substantial.

Use it as an in-between meals snack. And if you are about to work out, feel free to use half before the workout, and finish the other half when you’re done your sweat sesh.


Features: 28 g of protein, whey protein as the primary protein source, and a 1-to-1 carb to protein ratio

This bar is for the serious athlete and to fit the schedule of a go-getter with that much determination, this bar was made to be used as fuel for the hardest-working pros.

Say you’re about to go for a training run. You’re preparing for a marathon and today is the day you have to run 16 miles, your longest run yet. You’ve woken up early, stretched and warmed up, and are checking things off your list. Since you’ll be active for over an hour and a half, you want to be sure to refuel during your workout. But you need something to take with you in your running pack that’s light and won’t be messy. Looking through your pantry, you can choose to pack a Pro Series bar.

You can choose to use it as a pre or post-workout bar for energy boost or recovery (like the Original bar). If you’re clocking 75 + minutes in your workout, this is the best bar to use and unlike our other bars, this one packs enough punch to be used as a meal replacement.

Now that you know how to use each bar, choose wisely. Luckily for you, we have so many flavors that we don’t expect you to ever get bored. Give each one a chance. We like to switch up bars with each new workout we try. What’s your current favorite? Feel free to tell us which bar is your favorite to pair with which workout!

How to Fuel: What to Eat and When Along the Course

Lake Tahoe

Primal Quest is anything but an easy feat. Along with the gear and mental toughness you’ll need to complete your adventure, you’re also going to have to make sure that you take care of your body along the way in the race. This doesn’t just mean wearing sunscreen and the appropriate attire for protecting against the elements but it also of course means making sure you’re nurturing your body with the nutrients it needs. That means protein and carbohydrates and also making sure you get in the proper hydration.

When Should I Eat Along the Course?

The answer to this really depends on what part of the race you’re on, but you can pretty much be sure that you need to constantly be thinking about refueling yourself. Sure, it’s going to be tough to do this—you’re often going to be so focused on getting through the next point in the course that nutrition may not be your top priority. But it should be.

Breakfast – All Day

As each adventure race morning arrives, a good type of protein to pull out of your pack in the would be the Promax Original Bar which has enough protein (20g) and carbs to fuel your day. And it also comes in great breakfast flavors like Greek Honey Yogurt and Lemon Bar which are always a great, light way to start the day.


You’re going to be on the go non-stop for the entire expedition. That’s why we call it a quest and not a vacation. So what’s a good on-the-go item to use to pack in the nutrition you need? Promax has some great bars that will act as the perfect snack to keep your energy up. To do this, you’ll need the type of nutrients found in Promax Original bars or Promax Pro Series.

Promax bars are great to use for refueling during times of activity. They have easy to digest protein paired with fast assimilating carbohydrates. This will keep your muscles and liver fueled so that your brain can help you on the course. Promax Pro Series bars include a different protein matrix, paired with different carbohydrates. This means that these are particularly good for recovery. When you have some down time, the Pro Series bar will give you more protein in a form that is easily digested. Pro Series bars are particularly clean and are perfect for sensitive digestive systems.

When You Don’t Know What Time Dinner Is

Along the way on the quest you’re going to come across things like water paddling, mountain biking, rappelling, and more. Needless to say, you won’t be on your regular eating schedule like you would be living at home. Promax bars can be used as a meal replacement if you don’t have the option of fitting in a real meal. Promax PRO SERIES bars are especially good for meal replacement as they are packed with 28 grams of protein and easily assimilated carbohydrates.

What Are You Packing?

Every Primal Quest participant is going to need a special amount of gear and equipment. When you’re checking off you’re list, don’t forget to think about your nutrition needs throughout the quest, as well as your hydration needs.

Any other questions about how to prep for Primal Quest? Feel free to get in touch on Promax’s Twitter or Facebook for more advice!

Chunky Monkey Trail Mix – #MAXMunchies

 trail mix


  • 1 Nutty Butter Crisp Promax bar chopped
  • 1 serving of each (28g)
  • Peanuts
  • banana chips
  • pretzels
  • 1 T dark chocolate chips (14g)

Mix it all together and enjoy!!!


*Courtesy of DOer Kim Hoeltje

5 Apps You Can Use to Improve Your Performance

Fitness App in Smart Watch

We love a good ol’ fashioned workout. Your sneakers hitting the pavement or you hitting the weights in the mudroom. It’s not a bad way to train. That said though, we have so many technological devices and applications we can use now to track our performance and motivate us to push harder. We’ve taken the time to compile a list of smartphone apps for you that you can take on-the-go, right alongside your sneakers, sweat band, and Promax bar. (The best thing about all of these apps? They’re free.)


Counting calories can be overwhelming and difficult to keep track of. MyFitnessPal makes it easy for you. When you create an account, you set a goal weight while noting your current weight, height, age, and gender. Based on this information and how much weight you desire to lose a week, the app sets a caloric goal for your day. You can log not only what you consume but also how much exercise you do, which type, and the estimated calories you’ve burned. If you’re interested in seeing how you burn off what you put in, then this may be a fun app for you. What’s great is that it learns and remembers what items you like, making it easy to count the calories in your favorite foods.

StrongLifts 5×5

This one is great for weight-lifting aficionados. It motivates you to complete a 45 minute weight-lifting workout, three times a week. With 5 sets of 5 reps, it helps you know how much of a break to take between each set and when it may be time to add more weight. You can use it’s tracking to follow your progress. This app is a free way to motivate yourself to pick up the weights consecutively each week.

WOD Deck of Cards

A Workout of the Day is a big trend at Crossfit gyms across the country, but you don’t have to belong to one to get the same great workout. If you use the WOD Deck of Cards workout, you’re sure to get an entertaining, challenging, and new workout each training session—which is great, because we all know how boring some routines can get after a while. You choose 4 different exercises each time—one exercise for each suit. Then the cards are drawn and you have to complete that exercise. For example, if hearts represents burpees and you draw the 7 of hearts, you do 7 burpees. The great thing about this app is that it keeps track of how long it takes you to complete a deck each workout, so you can see how far you’ve come.


This app is great for the athlete who is data-crazy. You can track all your activity in and outside the gym and then take a closer look at your habits by analyzing the trends in your life, and adapting to improve your lifestyle. What’s better, is that you can find friends in your community that have similar habits. Need a workout buddy? Argus can help you find someone to train with. In fact, Argus is connected to other apps that help you track sleep, your glucose level, and your heart rate, too.


One of the greatest challenges of athletes is when we’re out of the gym and out with friends. And let’s be honest, not all the people in our social circle understand our training commitments and the nutrition requirements we must meet. HealthyOut helps us to make good choices when we’re eating out. It tells the best options at restaurants and allows you to feel a little less overwhelmed about your choices.

What Now?

Now you have 5 more tools to help mix up your training sessions, track your progress, and motivate you to maintain healthy habits. Get to it! To read more fitness and nutrition related articles, check out our blog every week!

Cutty Strength


Promax Smoothie

Fitness expert Sara Haley has created a simple, yet delicious and nutritious, Promax Smoothie. Watch to get the recipe so you can recreate this protein-packed goodness.

All you need is… your favorite Promax bar, almond milk, ice and a blender or Vitamix.

Happy Blending!

Music and Your Workout

Man Stretching in Park

You wake up in the morning and lace up your sneakers. You are envisioning your perfect workout. How far you’ll run. How much you’ll lift. Your sweat dripping down your bicep. The grit of your teeth as you push the extra mile, lift the extra rep.

What kind of music is playing? Chances are you know this.


Listening to music during a workout isn’t a new phenomenon by any means. The Romans used to listen to music while rowing—they would listen to a drummer beat the drum with each stroke of the oar.

Music creates a rhythm and with a rhythm comes a tempo. Most athletes find a specific kind of music psychologically inspiring. But they also find that it ramps them up physically. Music can affect your body and mind in many ways that will end up improving your workout.


 We are constantly testing our bodies and our bodies are constantly testing us. Unfortunately sometimes those tests come in the form of viruses and no one who is seriously training has time to fight illness, am I right? Lucky for us, music boosts immunity with the hormones that it releases within us. Speaking of hormones, it also helps reduce the level of cortisol our body produces, which relieves stress.

 Fatigue Reducing

 Have you ever listened to music with a face-paced tempo early in the morning? Doesn’t it make you feel a bit like you’ve had a cup of coffee? Music is a well known fatigue fighter and so it’s not a bad idea to pair it with a hard workout. You can even build a warm-up playlist that builds in tempo to get yourself excited.

 Heart rate

 Listening to music of a certain tempo when you work out can help to regulate your breathing, which is something we all need when we’re pushing ourselves. Next time you’re working out, plan to pick a song with a high BPM (beats per minute) and see if you can regulate your pace and breathing with the music.

How Should I Arrange my Workout Music?

We advise having a couple different playlists targeted the types of workouts you have. It’s good to have a basic warm up playlist that gets you motivated and a cool down playlist that relaxes you. But what else? We suggest you make a playlist by tempo. If you’re going for a more relaxed workout, like an easy run, do something with a lower BPM, maybe around 120 If however, you’re going for a harder workout, like something that is high-level intensity, try ramping up the BPM of your tracks to activate your heart rate and help push your limits.

How Often Should I Change my Music?

Try to change up your music when you change up your workouts. Just like your body will grow accustomed to certain exercises, your mind will grow accustomed to certain tunes, too.

Where Do I Start?

We’ve compiled a list of 10 tracks to help you get started and included a variety of genres and artists. Try giving these a listen the next time you sweat:

  • “Eye of the Tiger” by Survivor
  • “Walk this Way” by Aerosmith
  • “Til I Collapse” by Eminem
  • “Move B**ch” by Ludacris
  • “Welcome to the Jungle” by Guns N’ Roses
  • “Time of Our Lives” by Pitbull and Ne-Yo
  • “Fancy” by Iggy Azalea, Charli XCX
  • “Rather Be” by Clean Bandit, Jess Glynne
  • “Bang Bang” by Jessie J/Ariana Grande/Nicki Minaj
  • “Go Hard of Go Home” by Wiz Khalifa

Now What?

 Now that you know a little more about the benefits of music to your workout, then you can get started putting a playlist of your own together. Visit our Facebook page or Tweet us and tell us about your most motivational jams!

Age and Metabolism: What You Need to Know

Metabolism and Age: What You Need to Know

Many of us have heard the age old adage, “I’m not 20 anymore” or 15, or 35, or…insert any age younger than you already are. When you hear this, what comes to mind? For many, it’s the changes that come with age, one of them notably, being weight gain.

What are people talking about when they talk about Metabolism?

When people age, they throw the word “metabolism” around a lot. “My metabolism is slowing down,” they’ll say. Or, “my metabolism isn’t what it used to be!” And they’re right, but what do they mean?

The Basal Metabolic Rate, or BMR, is what most people refer to when they discuss their metabolism and what that is, is the rate that the body used energy to keep its basic functions working properly. By basic functions, we really mean the most basic—breathing, food breakdown, brain function, etc. So essentially, the amount of energy it simply takes your body to just exist; when people talk about BMR they are not taking into account any sort of physical activity like running, swimming, or otherwise.

As you age, your Basal Metabolic Rate decreases by about 2% each decade, meaning that your body needs even more energy to do the most basic tasks. What does this mean? Well, it means that in order to remain the same weight moving forward, you’ll have to intake less calories than you did before to remain at the same weight.

What can you do about it?

The bad news here is that there is nothing you can do to change the fact that as you age, your metabolism is going to decrease. The good news is that there is a way to combat the assumed results from the metabolism decrease, and that is exercise.

By staying fit and building lean muscle, you can create patterns that help you continually burn the calories and make up for the calories that your body no longer burns automatically for you.

Can I get my BMR tested?

Yes, you can. This test needs to be done at a professional facility where your oxygen intake and carbon monoxide output can be measured. If you’d like to find a center nearby you that than help you find your Basal Metabolic Rate, you can look here.

What else can contribute to weight gain as I age?

Ah, though metabolism is no excuse and very much a real reason why people gain weight as they age, there are also a few other factors that come into play here.


As we get older, there is no doubt that the responsibilities come piling on. Responsibilities often equate to stress. What does stress do to our bodies? Many things, including releasing the hormone cortisol which increases weight gain. Our advice? Find a way to be more relaxed and laid back when you start to become overwhelmed. It will help you in life and on the scale.


Many young people take for granted how they can treat their bodies with regard to sleep. It’s easy to go out dancing and survive a day at work the next day on only 4 hours of sleep, right? As we get older, oh how the times do change. Our bodies need an adequate amount of sleep to work properly, which includes properly being able to store, use, and gain energy. Not getting enough sleep can add to existing stress and in the end, increase weight gain.

Fitness and Nutrition can help

So yes, we know that with age, comes weight gain. But there’s no reason to become overwhelmed by this. By ensuring that we’re getting the proper nutrition (read: the right amount of protein and carbohydrates), we can prepare our bodies for this transition as we age.

Along with proper nutrition, we should continue to challenge our bodies with new fitness routines. Remember, you’re not the only one experiencing this adjustment, so feel free to ask a friend or gym buddy to come along for the ride and share your challenges together. Do you have a story you’d like to share on how you overcame your struggle with gaining weight as you gained years? Feel free to share it on our Facebook page or contact us directly!


For Those Too-Hot Days: 5 Exercises You Can Do Without a Gym

We recently covered workouts you can do outside. But what if it’s raining—or even worse, , and you don’t have a gym membership? Not having a membership to a fancy gym or good weather shouldn’t keep us from enjoying a good sweat. Here are some workouts you can do indoors.


We know that they’re not everyone’s favorite but dips are a great exercise you can do from virtually anywhere. And they’re also a great way to target your triceps. Find a sturdy chair or coffee table and rest your hands against it while suspending your body in the air as if you’d sitting on a virtual stool. Lower yourself down so that your elbows are at a 90 degree angle, and straighten back up again.

Too hard? Try to count down in a reverse ladder rep. Do 10, then 9, then 8, and so on, until you only have 1 rep.

Tricep dip instructions
Find sturdy chair or coffee table and rest your hands against it while suspending your body in the air as if you’d sitting on a virtual stool. Lower yourself down so that your elbows are at a 90 degree angle, and straighten back up again.


You can do 1000 sit ups a day but unless you lay a solid foundation for your core, there is nothing to build upon. The plank exercise is easy. Lay down on your stomach and prop your body up on your forearms. When you’re ready, hoist your body up so that you are balancing on your forearms and toes. Try to keep your back straight and not to arch it. Until you get your from right, it may be a good idea to practice your plank in front of a mirror.

Plank instructions.
Lay down on your stomach and prop your body up on your forearms. When you’re ready, hoist your body up so that you are balancing on your forearms and toes.


Especially for athletes attempting to build lower body strength, the squat is one of the key exercises to make sure you’re doing. Set your feet hip-width apart and sit back as if you are about to sit on a low chair as you bend your knees. Squat as far as you can while keeping your back straight and try not to bring your knees over your toes. Straighten your legs to finish the rep.

Squat instructions.
Set your feet hip-width apart and sit back as if you are about to sit on a low chair as you bend your knees. Squat as far as you can while keeping your back straight and try not to bring your knees over your toes. Straighten your legs to finish the rep.


If you’re strengthening your lower body, you also need to make sure you’re strengthening your butt and hips. One way to do this is with the glute bridge. Lay on the floor on your back and bend your knees so that your feet are on the floor, toes facing forward. Tighten your abs, squeeze your butt and lift up your hips so that your pelvic floor is moving toward the ceiling. Lower down your hips to meet the floor again to finish the rep.

Glute bridge instructions.
Lay on the floor on your back and bend your knees so that your feet are on the floor, toes facing forward. Tighten your abs, squeeze your butt and lift up your hips so that your pelvic floor is moving toward the ceiling. Lower down your hips to meet the floor again to finish the rep.


This exercise is especially important for your lower back and for helping with balance, which is essential for any athlete, especially those who weight train. Begin with two feet together. Lean forward and kick your right foot back. As you bring your right food higher, extend your torso until you are parallel with the ground. Use your standing left leg and abdominal muscles to stabilize yourself and return your right foot to the ground as you stand up straight. Repeat on the left hand side.

Single leg dead lift instructions.
Begin with two feet together. Lean forward and kick your right foot back. As you bring your right food higher, extend your torso until you are parallel with the ground. Use your standing left leg and abdominal muscles to stabilize yourself and return your right foot to the ground as you stand up straight. Repeat on the left hand side.

Don’t Forget Nutrition

It’s easy when the weather is too hot outside, to let nutrition go to the wayside also—it’s too hot to go to the gym and now you’re supposed to think consciously about food too? Now that we’ve given you 5 exercises to try indoors, don’t slack off on eating well. Make sure to get a proper amount of carbohydrates and protein, drink enough water, and get enough sleep. That way, once the sun is shining again, you’ll be ready to bring your sweat sessions back outside.

Know of other great workout hacks for rainy days? Comment on our Facebook page to tell us more or get in touch with us directly.


Colin Strong

Colin StrongWhat makes you the Featured Fan?
Where should I start? I’ve always been on the bigger side, consistently made fun of and teased for my weight, growing up. My chest was stretched and affected the most, and it only encouraged others to make jokes about my body. I reached a max weight of 250 lbs. at 28% body fat, in a 5’10” frame. I finally reached a point where I wanted success bad enough in my life, so I started developing my body. After a few ups, downs and plateaus, I reached a checkpoint of 177 lbs. at 8% body fat! People admired my transformation and now I am able to inspire many others by encouraging them to know it’s possible! It just takes time. I’ll finish with these two quotes:
“When you want to succeed as bad as you want to breathe, that’s when you’ll be successful.” (Not only that, but be patient with your transformation.)
“A Toyota is built in six weeks but a Rolls Royce takes six months.”
Embrace your body as it is, but never be satisfied.
Thanks, PROMAX, for helping me on my journey!!

Which PROMAX bar do you like best?
PROMAX Original Cookies ‘n Cream.

Why is fitness and nutrition important to you?
Fitness and Nutrition has changed my outlook on life, increased my daily energy, and allowed me to inspire others to reach their true potential.

What is one unique thing about you?
I have “foot drop” from a botched surgery, but I don’t let that stop me from reaching my fitness goals! Nutrition is key and PROMAX BARS keep me going every day!


Want to be our next Promax FAN-OF-THE-MONTH? Fill out the application form to be considered as next month’s Fan of the Month and a chance to win 2 boxes of Promax bars!