Promax Nutrition™ ( is teaming up with an all-new group of DOers, This year, those DOers include Dance/Fitness duo Billy Blanks Jr. and wife Sharon Catherine Blanks, Fitness Model and Trainer Robert Marting, Pilates Guru and Trainer Holly Perkins, Former Pro Soccer Player/TV Sports Host Temryss Lane, Mountain Biker Alex Bandanza, and Extreme Rollerblader/CrossFit trainer Kacie Fischer.

These six DOers were either hand-selected by Promax for their outstanding dedication to fitness, or they worked hard to win their 2012 Promax DOer title — regardless of how they got it, they are all pushing their physical limits to the max and spreading their infectious enthusiasm for health and well-being on and off the field/studio/gym. Each is an expert in his/her field and all are die hard Promax fans.

You can catch the 2012 DOers blogging, providing tips and exercise routines on behalf of Promax, and at various events across the country – maybe you’ll even get to dance alongside the Blanks or skate with Kacie on her cross country tour!

“Although this year’s Promax DOers all pursue different sports/fitness regimens, each exemplify the core values of the brand,” says Simon Goode, CEO of Promax Nutrition™. “For them, life really is go both on and off the field!’’

About DOers – DOers are everyday warriors for who live lift to the fullest. Each day is a new opportunity, a blank canvas on which to tinker, to try, to learn to live, to DO. For the DOers, Life is Go. You can learn more about the Promax 2012 DOers and stay up-to-date on all their fitness endeavors on the Promax website,

About Promax Nutrition™ – Promax Nutrition™ has been making high protein energy bars since 1996 and has built its reputation by offering the highest quality, great tasting bars. After more than a decade in business, more and more people recognize and trust the Promax® name for good nutrition. Today, with a wide range of products, Promax Nutrition™ is more committed than ever to developing innovative, convenient, and portable nutrition products for active people striving to achieve a healthy and fit lifestyle.

Join Promax’s online community by visiting the new website at, and connect with Promax through Facebook, and Twitter @PromaxNutrition.

Posted in News | February 17, 2012


After finishing the Camp Pendleton Mud Run in 13th place as one of the “Talk Dirty to Me” team members this year, one of my teammates, Edith, suggested that we start training for the Tough Mudder this coming February and recruit only serious athletes to join our team. Edith had the feeling that since we finished in 13th place without really training, that with some radical adjustments, we could do much better. Without even knowing what the Tough Mudder was, I agreed.

After a few weeks of Edith writing on my Facebook wall reminding me to register, I looked up the race. After visiting the site, I have to admit, I was more than a little intimidated. It didn’t help that Edith named our team, “The A Team, Pity the Fools.” As someone that used to watch the A Team, I knew that Edith meant business. She is one of the most hardcore athletes I know. Living up to our team’s name and feeling Mr. T’s A Team spirit, I have been training fairly heavily.

It has helped that during an average week, I teach 16 P.E. classes at a local elementary school (and often find myself playing a game of soccer with my students), teach 14 fitness classes at my Encinitas Fitness Studio (half of which I participate in), give 10 personal training sessions, and train on my own at least three times per week. I have dissected my days and the training I do on each that will prepare me for the Tough Mudder. If you follow these workouts, you will get in amazing shape and kick some serious Tough Mudder Grade A Team Booty.

  • Hill intervals:
  • 4x: Sprints (run up and down a hill 4 times)
  • 4x: Walking sideways cross-overs (In a squat position, cross outer leg over the leg facing the hill and do a squat. Take your next step by bringing you back leg out from the front leg, into a normal squat. Continue up the hill. To get down the hill, jog down. Repeat 4 times.)
  • 2x: High knee lunges with a tap down (Beginning at the bottom of the hill with your hands at your hips, bring your left knee up and reach your leg out into a deep lunge. While you are in a deep lunge, bring your hands down to the street touching your finger tips to the pavement, move your back leg forward and your knee up to your chest and repeat all the way up the hill. Jog down the hill.)

Obstacle course with 2 minute intervals:

  • Agility ladder: Perform hopscotch up the ladder (jump in one square and out the next as you would do with hopscotch) and moguls down the ladder (with each jump, have one foot in the square of the ladder and one foot out, alternate all the way)
  • Hula hoop frog jumps (hula hoops are placed down on the ground in a row of 8. Like a frog, perform big jumps in and out of the hula hoops, bringing your hands down to the ground with each jump)
  • Discs: crocodile run (run in a zig zag outside of 12 discs)
  • Skateboard deck hustle (use an old skateboard deck on the sand or grass. With your feet stationed on the each end of the deck, meander up 20 yards and back)
  • Ab workout (10 minutes)
  • Push-ups (50-100)
  • Parking lot lunges for 5 minutes with hand weights (walking lunges performed in a parking lot that is 150 yards long)
  • Parking lot squats for 5 minutes with hand weights (walking squats performed in a parking lot that is 150 yards long)
  • Free weights
  • Power Plate 5-10 minutes
TUESDAY – day of rest.
  • Walking squats and lunge warm up
  • Ab workout
  • 20-25 sets of stairs
  • 6-8 sprints
  • Cross over tap downs (Just like the cross over squats, but you bring your hands down to the ground with each cross over)
  • Lunges
  • Bear crawls (get on all four and walk 10 yards, then hustle back)
  • Spider crawls
  • Walking squat
  • Triceps dips
  • Mountain climbers
  • Russian dancers (find a raised surface like a curb or step and with your forearms together and your opposite hand on each elbow, tap your toes up, the faster you go, the more fun it becomes)
  • Wall push-ups (place the bottom of your feet against a wall and starting in a plank position, lower your self down. Repeat for 20)
  • Parking lot lunges and squats
  • Free weights
  • Easy day
  • 5-7 mile run
FRIDAY – day of rest
  • Free weights
  • 5-7 mile run
  • Every-other Saturday surf
  • Weights
  • 2 mile run
  • 20-25 sets of stairs

Follow my weekly training schedule and you could be participating in a Tough Mudder in no time!

Posted in Nutrition | December 14, 2011

Promax TRAIN LIKE A PRO contest winner, Joe Willy, reflects on training for the Rock ‘n Roll Las Vegas Marathon

Well, I had a good bit of pressure riding on my shoulders to run this world renown distance of 26.2 miles at the 3 hour mark. Experiencing slight tendinitis of my left knee during week two of November set me back on my training and the goal of a consistent 7 minute pace began to fade from my foresight. With only 27 days until marathon day, it held me back from running for just over two weeks, as I began icing it down and trying to gradually step away from the pain. As race day approached, I knew I would be able to complete the marathon with no problem, but the question was; what split times would I be hitting after my lack of training days? Was this due to over-training, under-stretching, insufficient nutrition intake, or just a wrong twist outside of running?

On race day, adrenaline kicked in and I was surrounded by a crowd of roughly 44,000 of my new closest friends. Who knew what pace would be bolting out of my legs as I cruised through the cold Vegas streets on the night of December 4th. You can train all you want, carb and rest up and fully prepare your mind and body for an event, but you never know what is possible when adrenaline steps in and a runner’s high taps you on the shoulders during mile 11 as your favorite tunes are providing the perfect BPM through your headphones.

Being that this was my first full marathon ever, I was happy to reach the finish line either way. Who knew what time I would cross the finish in? I felt as though my body’s endurance was capable of
maintaining my projected pace. The determining factor was whether or not my knee was. Hold strong, little buddy. It’s only a distance.

Never Stop Running,
-Joe Willy

Posted in Nutrition | December 5, 2011


Promax’s Doer contest was so much fun for me! I was able to reconnect with old friends, teammates and coaches, however the best part was seeing how enthusiastic everyone was to help me win! After the official judges selected the top 20 contestants, the winner was to be determined from online voters (AKA anyone that has ever come in contact with me!) I am still apologizing for the harassing emails, texts and letters I sent out to my oversized extended family, present and pre-existing jobs, the entire produce department at my local grocery store, and even had the mail man excited about it!

Promax sent me to Hawaii with two round trip tickets and accommodations at the most amazing hotel on Kauai. Having never been to the island I explored everything from secret beaches, forbidden caves, scrambled through the grand canyon of the pacific, drank Mai Tais and even did a four day hike on the Na Pali Coast Trail, where at the end of the 11 mile trek got engaged to my best friend, Adam, after eating a romantic meal of instant pasta and canned tuna! I even traded my favorite flavor of Promax bar, which is Rocky Road, with an old man who lives in the Kalalau Valley for a hand-made bracelet made of rare shells from a forbidden island called Ne-E-How.


Now, back in reality, I work as a personal trainer and CrossFit coach in Orange County, California, training everyday competing in Tower Running (races up stairwells), half marathons, and for my current challenge, which is inline skating across the country! I will be skating more than 4,000 miles this upcoming April raising money and awareness for Special Olympics and attempting to break a few world records along the way! Check out our website and learn more about our journey! I am so excited to have Promax supporting me, and even more excited to help spread the word about these tasty protein bars! Thank You Promax!

Posted in News | November 23, 2011


October 4, 2011
The popular 13 Things Section Features Billy Miller giving his Train Like a Pro tips for women to get in shape. He encourages females to pull from the NFL for training tips as well.

Posted in Media | October 4, 2011


September 19, 2011 shares how to Train Like a Pro with Billy Miller, and provides eight of his tips so that you can get your fitness on, NFL-style!

Posted in Media | September 19, 2011


September 1, 2011
Indulge in a little chocolate post-workout with Promax Nutrition, featured in Competitor alongside a few other yummy (chocolaty) workout snacks.

Posted in Media | September 1, 2011


I’m sure you’ve given thought to how important diet is in regards to achieving your fitness goals! Your diet and what you put into your body can literally make or break a fitness program. Your body is very much like a computer, smart phone or vehicle. What you put into your system is what you get out of it. If you don’t take care of your body by eating healthy, on a daily basis, your body will not operate efficiently. It will eventually begin to break down. You have to feed your body quality fuel for optimal energy and performance.

If you ingest huge quantities of processed, junk food you will feel sluggish, lethargic and slow. The wrong foods will quickly derail your fitness goals and your body image plans… Also, If you over fill your tank by continually eating large portions you will feel lackluster and experience low energy.

If body fat reduction is your primary goal, 70% of that process rests with your diet and cardio exercise activity, while the other 30% involves adding lean muscle mass to your frame to stoke the fire. You want your metabolism to be operating at a very high level and to be ultra efficient in burning calories.

Here are 4 Principles to follow, which will aid in keeping your diet on track:

  1. Use the 40/30/30 ratio for each meal; 40% Carbohydrates, 30% Protein, 30% Fat and eat a little protein with each meal.
  2. Eat at least 3 small meals and 1 or 2 snacks every day. Eat a small meal every 2 ½ to 3 hours and
    keep in mind portion control and moderation are key. If you eat every few hours you will never be ravenous. A typical portion is whatever fits in the palm of your hand.
  3. Eat good carbohydrates versus bad carbohydrates and eat your carbohydrates strategically, while ingesting foods that are high in fiber. Eat the bulk of your carbohydrates in the morning or early afternoon hours so your body will strategically utilize them. Choose foods that are low to moderate on the GI index such as fruits, vegetables, whole grains and nuts versus high GI foods such as white bread, white rice, pretzels and rice cakes.
  4. Choose fresh produce and lean cuts of meats over processed and manmade foods. Reduce processed foods down to a bare minimum.

These are four straight forward principles that you can follow to ensure you are eating the right foods, at the right times in the right portions. Eating right prior to, or after a workout or sport event, is just as important and requires a good balance of carbohydrates, protein and fat.

Good Pre-Workout Foods.
You want to make sure your pre-workout foods are low in fat content so they are more easily digestible so your body does not waste energy on digestion unnecessarily. Eat light with a snack versus a full blown heavy meal. In this way you will then have optimal energy for your workout or sport event. Here are some good pre-workout snacks:

Trail mix or a mix of raisons and almonds
Banana or apple with peanut butter
Lettuce wrap with a slice of turkey and dab of mustard
Oatmeal with a scoop of whey protein
Promax energy bar

Good Post-Workout Foods.
You want to make sure your post workout meal is high in complex carbohydrates and protein to refuel your muscles and replenish your glycogen (energy) stores. Eat carbohydrate-rich foods within 30 to 90 minutes after your workout. Because your blood flow is increased and your muscle cells are more sensitive to insulin immediately after your workout, you’ll get the best results if you consume recovery foods within this time frame. Don’t forget the protein… 10 grams to 20 grams is ideal in your post-workout snack or meal to help replenish glycogen stores more quickly, and to stimulate muscle growth and repair. Here are some good post workout meals:

Salmon, spinach and sweet potato
Egg white omelet with avocado
Tuna, brown rice and Vegetables
Protein shake or a high protein nutrition bar
Chicken and mixed vegetables
Promax energy bar

Lastly, don’t forget to rehydrate your body by drinking lots of fluids, preferably water, after your workout which will also help flush out toxins, waste product and lactic acid.

Make your diet work for you instead of against you! Eat foods that support your exercise and fitness goals. You will achieve your goals faster with much less effort and save yourself much redundant work in the process.

By Michael George

Michael George is an internationally recognized author, lifestyle coach and fitness expert transforming the health and fitness field with his innovative training philosophies and motivational voice.


Posted in Nutrition | June 28, 2011


We exercise for a myriad of reasons. Some of these include the reduction of body fat, weight management, mental health, to feel better or just for the overall positive health benefits. However, there are certain injury prevention protocols that should be followed. The last thing any of us wants is prolonged downtime in the form of a preventable injury.

Here are a few protocols to follow.

Always warm up prior to any exercise activity. Warming up is important as it prepares the body and the mind for physical exertion. Warming up the body increases circulation, helps ligaments, tendons and muscles loosen up and slowly moves you into the mindset of “Okay now it’s time to work out”.

I always suggest light stretching immediately after the warm-up with more intense stretching at the end of a good workout. Again it is important to get the body ready for exercise. Light stretching at the outset does this. Include stretches for the entire body with more emphasis on injury prone areas such as the hamstrings, groin area and the lower back. At the end of each workout, when your muscles are warmer and more pliable, you can move into deeper stretching, while focusing on lengthening by holding stretches longer.

It’s important to know the difference between muscles soreness, a minor twinge or strain and a more serious injury. Typical muscle soreness is normal and a condition you really want to work through. You do this by warming up, light stretching and participating in your workout with maybe light modifications to sore muscle groups.

If you feel a minor twinge or strain during your workout or during physical activity know that this is a common occurrence. Almost everyone strains or pulls a muscle or one time or another. Typically, you will feel a sharp pain followed by a dull ache. When this happens stop whatever you are doing and end your workout for the day. Use the PRICE acronym; prevention, rest, ice, compression, elevation are the typical protocol for most minor strains or pulls. Here is the PRICE protocol.

Prevention: Protect an injury from further damage. Do not put excess strain on the injured area until the pain is completely gone.

Rest: Give an injury time to heal. This is very important as many people try to return to their normal routine before the injury has healed properly and end up reinjuring the area, which in turn creates longer downtime.

Ice: Use ice (ice packs) to reduce the pain and inflammation for the first 3 to 5 days after an injury. A top orthopedist once told me if every one of his patients would ice an injury he would be out of business.

Compression: Wrap the injured area if need be to reduce swelling.

Elevation: Elevate the injury above the heart to reduce the flow of blood to the injured area and reduce the swelling as well.

A more serious injury such as a sharp, excruciating snap or pop with continued, localized pain requires greater attention. Injuries like a pulled groin muscle, bad ankle sprain or severe tendinitis need to be addressed immediately. Stop all exercise that affects an injured area and see a qualified orthopedist or doctor immediately. A qualified medical professional can advise you on the extent of the injury and the proper protocol to follow as well as your exercise guidelines.

Stay away from weekend warrior mania! I know it’s a blast to go out with the buddies on the weekends for that pickup game of hoops, flag football, tennis or mountain biking. It feels great to go back in time and participate in sporting activities you did in your youth. You just have to remember your current age and fitness condition and don’t try to turn back the clock in one day. There is nothing wrong with participating in sports; however, as you get older it becomes even more important to warm up properly and to do some light stretching before any sport or exercise activity. Injuries can and do happen so you don’t need to encourage them.

Lastly, make sure you always cool down after any exercise session or sporting event. Rehydrate and give your body some recuperation time. Improper cool down can result in greater lactic acid build up and onset muscle soreness. Dehydration and insufficient rest saps you of needed energy.

So go out and have fun. Be active, but also be smart about it.

By Michael George

Michael George is an internationally recognized author, lifestyle coach and fitness expert transforming the health and fitness field with his innovative training philosophies and motivational voice.

Posted in Nutrition | June 15, 2011


If you are a DOer then you have a DOer lifestyle. The key to making a DOer lifestyle work for you is time management. It is important that you use your time wisely and productively. Here are a few tips that I hope will help you live a healthier Doer, on-the-go, lifestyle:

  • Cook meals in bulk so you have prepared meals ready when you need them.
  • When making a salad or chopping veggies, chop extra so you can throw a quick salad together when you are on the run.
  • Do your cardio and strength training together. When walking on the treadmill or hiking do some arm work (bicep curls, shoulder press, forward laterals, triceps extensions, side laterals) while you are walking or hiking. You can even do most of these exercises on the stationary bike.
  • When on the go and walking try lunge walking for 25 paces. Having a child in your arms, while you are lunge walking is extra credit.
  • Do dynamic, compound multiple muscle group exercise when strength training. Such as squats with bicep curls, alternating lunges with shoulder press, glute kickback with triceps kickback, side leg raise with a one arm side lateral raise, and pushups or burpees super set with mountain climbers for extra cardio.
  • Walk or bike instead of drive on short trips.
  • When patiently waiting in the post office line or grocery store line do as many butt squeezes as you can.
  • Plan after dinner walks or bike rides with the family for quality, exercise time together.
  • Meet friends for lunch at a healthy restaurant. Or pack a picnic and take your friends on a nature hike.
  • Take the time to teach your child a new activity such as playing catch, shooting hoops, or jump rope.
  • Optimize your workout hour with 30 minutes of cardio, 20 minutes of strength training, and 10 minutes of stretching.
  • Split up your daily workouts in to 2, 3, or 4, 10 minute workout sessions for variety.
  • Increase the intensity of your workouts by adding in intervals of sprints, jump rope, or heavy bag work.
  • Always choose extra veggies or salad over starchy carbohydrates.
  • Choose low to moderate glycemic index foods versus high glycemic foods.
  • Make water your primary drink of choice every day.

These are just a few strategies a DOer can use to optimize their DOer lifestyle. There are numerous other ways to make your DOer lifestyle more productive. Get creative and see if you can come up with your own techniques. Living healthy and being a DOer can work in synergy if you make the most of your time.

By Michael George

Michael George is an internationally recognized author, lifestyle coach and fitness expert transforming the health and fitness field with his innovative training philosophies and motivational voice.

Posted in Nutrition | May 31, 2011

Information posted on this website is intended for informational and educational purposes only. Promax Nutrition Corp. (“Promax”) has compiled and prepared this information to help educate viewers about the importance of diet, exercise, and other lifestyle factors in maintaining good health. Promax intends to provide current and accurate information, but does not guarantee the accuracy, completeness, timeliness or usefulness of any information or resources listed on this Site. Promax assumes no responsibility or liability for any use of, or reliance on this information. This information does not constitute and should not be construed as medical advice. Consult your physician with any questions about your health, and before beginning any exercise or dietary program. Never disregard or delay seeking medical advice because of something you have read on this website. This Site has not been reviewed or endorsed by any governmental agency or certifying organization. Publication of links to third party websites and other information is provided for educational purposes only and does not constitute an endorsement of any Promax product.