PROMAX LAUNCHES NEW PACKAGING, SAME GREAT TASTE.

We at Promax® are excited to announce a new look to our core line of 9 delicious energy bars. The packaging has been updated to highlight our natural ingredients and nutritional benefits. While there is a new look and feel, the bars still have the same great taste. In the spirit of always working to improve the bars, we’ve added crunchy peanuts to the coating of the Chocolate Peanut Crunch bar, and we’ve made the Chocolate Chip Cookie Dough and the Lemon Bar even tastier.

The sleek and updated packaging clearly identifies Promax as a multi-use bar for a multi-dimensional world. Our bars are great any time – as a meal replacement, on-the-go snack, or workout aid. The specific nutritional benefits of Promax Bars are also now prominently featured on the label; all natural, 20 grams of protein, 0 grams of trans fat, and 18 vitamins and minerals in the core line, as well as 18 grams of protein, 9 grams of sugar, and 56% daily value of fiber in the PromaxLS line. Additionally, the refreshed packaging introduces our new “Promax. Life Is Go.™” philosophy, which celebrates the everyday warriors, the extreme multi-taskers who aspire to get it done and seize the day in today’s fast-paced world.

The new packaging will be hitting stores in early 2011.