PROMAX NUTRITION LAUNCHES PROMAXLS

NEW LOWER SUGAR ALL-NATURAL ENERGY BARS

Promax Nutrition®, a pioneer in the fitness nutrition business, announces the addition of PromaxLS to its family of products, a new line of all natural, lower sugar* energy bars. The first two flavor offerings, Chocolate Fudge and Peanut Butter Chocolate, will hit shelves in early 2011. Responding to a growing consumer demand for healthier lower sugar options in the energy bar category, PromaxLS offers the health benefits of all natural and lower overall sugar content provided by the natural, plant derived sweetener, Stevia.

“At Promax®, our mission is to always deliver convenient, nutritious, high-performance products to our consumers,” says Simon Goode, CEO of Promax. “Recognizing a void in the marketplace for a high quality, high protein, tasty, lower sugar energy bar, we created PromaxLS. The new bars are a welcome addition to our growing family of nutritious offerings”.

PromaxLS bars are all natural, gluten-free, kosher, and vegetarian, with 18 grams of replenishing protein and 14 grams of fiber (56% daily value – providing more fiber than any other protein bar). PromaxLS bars also contain 40% less sugar than leading regular energy bars* and are made with no artificial sweeteners like sucralose, saccharin, or aspartame. Additionally, the energy bars contain no high fructose corn syrup, trans fats, maltitol, or gelatin. Stevia is used in PromaxLS as an all natural non-nutritive sweetener to make the bar taste great while containing only 9 grams of sugar.

Promax is known widely for their core line of all-natural protein bars. The core line of bars are all-natural and packed with 20 grams of protein, 18 vitamins and minerals with no artificial sweeteners, high fructose corn syrup, trans fats, maltitol, or gelatin. The core line includes 9 delicious flavors, including Cookies ‘n Cream, Double Fudge Brownie, Rocky Road, Nutty Butter Crisp, Chocolate Peanut Crunch, Chocolate Chip Cookie Dough, German Chocolate Cake, Chocolate Mint, and Lemon Bar.

Look for PromaxLS in retailers near you, or be one of the first to try and order online at https://store.promaxnutrition.com/.

* 9g sugar per bar vs. 15-21g in leading regular energy bars