Meet the Ambassadors

Our health and fitness experts know the importance of protein in an active lifestyle.

Rafael Dos Anjos


24/7-365: I push to be the best version of myself, inside the octagon and outside.

Today: Training to stay on top of my UFC division.

Tomorrow: Tomorrow I want to be able to help others find success in the octagon and to become a positive influence in people’s lives.

My Max: Protein is key to maintaining top athletic performance and aid in recovery from intense training routines. My family and I have been longtime Promax bar fans and they’ve always been part of my regimen.

My Bar: Both of the Pro Series bars are go-to!

Looking For: How to become an even better fighter in the ring and continually improving.

Rafael dos Anjos was born in Niterói, Rio de Janeiro on October 26th, 1984. A boy from humble origins with lots of energy, Dos Anjos found in the sport discipline and hope for a better future. When he was 13 years old Dos Anjos started competing and winning jiu-jitsu tournaments. He moved to Belo Horizonte, Brazil when he turned 16, where he trained under Aldo “Caveirinha” Januário until he earned his black belt. At 21, he started training Mixed Martial Arts with Roberto “Gordo” Correa, who is still one of the corners at all of his fights. Besides jiu-jitsu he is also trained in boxing, muay thai and wrestling. At the end of 2008 Dos Anjos made his debut at UFC 91, and has fought 17 times since. With his entrance into the UFC came a change of life for him and his family. He began traveling the world for fights and seminars, sometimes for weeks at a time. Currently Dos Anjos is living in Southern California with his wife Cristiane and their two sons, Gustavo and Rafael Filho.

He is surrounded by big names who are responsible for his performance, including Rafael Cordeiro, Roberto “Gordo” Correa, Philipe Della Monica, Jacob Harman and Nick Curson. Also, he has the support of Evolve MMA in Singapore, where he goes once a year to train with the best muay thai fighters in the world.

Very dedicated, Dos Anjos trains six days a week at Kings MMA, always looking to improve his game. Rafael is a family man and a committed Christian. He does his best to follow God in each step he takes, and dedicates his life and future to Jesus Christ.

Holly Perkins


24/7-365: I daydream about fitness. What can I do differently? What will tomorrow’s workout look like? Where can I be innovative?

Today: I think most folks find change scary and difficult. For me it appears in the gym. Today I’m digging deep and forcing myself to face my fears.

Tomorrow: Strength training has changed my life this past year. Tomorrow I want to be able to help others find success in the gym.

My Max: Protein is extremely important to aid in recovery from workouts. I need an exceptional amount of protein for a gal. I love that Promax bars have substantial protein, but they taste like a candy bar. They are perfect with my afternoon tea from India!

My Bar: Around workouts and for sweet treats I will always be loyal to my lover Nutty Butter Crisp. For mid-day protein needs with fewer carbs, Honey Peanut LS!

Looking For: The perfect workout to help women feel their strength.

Holly Perkins is on a mission to improve the ratio of women to men strength training in gyms everywhere. After nearly 20 years as a fitness expert working with women, Promax Ambassador, Holly Perkins, discovered that strength training may be the panacea to the myriad of health concerns women face today, yet the most elusive and confusing area in women’s fitness. As a result, in 2013, Holly started the Women’s Strength Nation movement in an effort to create a community where women can experience all of the tools for proper strengthening and conditioning.
Soon women around the world will have access to credible information from experts in the field on every aspect of building a proper fitness program. Join Holly on her mission to help women discover and cultivate a deeper sense of physical, personal and spiritual strength through the practice of strength training. Visit if you are interested in learning more about Women’s Strength Nation.