About Promax Nutrition

We are more than just protein.


We care about what goes into people’s bodies, so we pack our bars with replenishing protein, vitamins and minerals, and great-tasting flavors. You won’t find any artificial sweeteners, high fructose corn syrup, trans fats, maltitol or gelatin, and they are gluten-free, kosher and vegetarian.

Here at Promax, we are passionate about fit, well-nourished bodies We fuel the DOers who get up every day and make “it” better, whatever “it” is.

Since 1996, we are Promax®. Protein for the People.

Promax Story

We are pioneers. We are convenient, nutritious, high performance products. We are one of the first great tasting, high protein energy bars. We are 12-28 grams of protein. Since 1996. We are Promax. The fuel for doing.


The development of Promax Bars began, when Mike Walls, the founder of the company, decided it was time the world had a great tasting energy bar. The directions were very specific: Adults had to love what they saw on the label, and everyone had to love the taste. It took more than two years to get it right. Before launching the line, Promax conducted a nationwide taste test.

The Promax Bar outscored the leading competitors by as much as 12 to 1. In fact, Promax won every category including taste, mouth feel, and overall satisfaction. While taste launched the Promax Bar, it’s the energy, health, and training benefits that make the bar enduring.


Promax is still the leader in great tasting high protein bars.

Promax launched an update to the look of the bar line, but for the most part kept the same great tasting bars within, making small improvements to select flavors.

The product line was also expanded to include Promax Lower Sugar a line of stevia sweetened lower sugar protein bars with only 9 grams of sugar and 10-14 grams of fiber. Promax LS is available in Peanut Butter Cookie Dough, Peanut Butter Chocolate and Chocolate Fudge flavors.

Promax launched a marketing campaign with the tagline Promax. Life is Go. The campaign celebrates the multi-faceted lives of Promax users, the DOers, everyday warriors who make the most of each day.


With a wide range of products, Promax is committed to developing portable nutrition products for active people striving to achieve a healthy and fit lifestyle. Promax Nutrition is committed to supporting the DOer’s and creating Protein for the People™.